Grownsy

May 20, 2026 - 18:18

Jordan Lux of Grownsy recently sat down with us at the ABC Kids Expo, held at Mandalay Bay in Las Vegas, to introduce the company's complete rebrand and a lineup of essential parenting products slated for 2026. The shift marks a significant move for the brand, which has long been known for baby gear and nursery accessories. Lux explained that the rebrand is not just a fresh logo or new packaging, but a full rethinking of how the company approaches modern parenting needs.

The new product line focuses on versatility and longevity, addressing common pain points for parents. Highlights include modular high chairs that convert into toddler seats and adjustable storage systems designed to grow with a child. Lux emphasized that the goal is to reduce the number of single-use items families buy, offering instead pieces that last through multiple stages. The designs lean toward neutral tones and sustainable materials, reflecting a broader industry push toward eco-conscious manufacturing.

Grownsy's presence at the expo drew steady traffic from retailers and buyers eager to see the updated catalog. Lux noted that the company listened closely to feedback from parents and store owners, leading to improvements in ease of cleaning and assembly. With the rebrand, Grownsy aims to position itself as a practical, design-forward choice for families preparing for the next wave of baby products. The full rollout is expected in early 2026.