Expert weighs in on children and makeup usage

February 27, 2026 - 03:06

The increasing presence of child-focused makeup lines and marketing campaigns has many parents wondering about the appropriate age and approach to cosmetics. Parenting expert Bethany Braun-Silva offers guidance on this nuanced topic, emphasizing the importance of understanding the industry's influence and setting clear family boundaries.

Braun-Silva highlights that makeup companies often advertise directly to children through vibrant packaging, social media influencers their own age, and products positioned as playful or whimsical. This marketing can create a strong desire for these items long before a child may be emotionally ready for them. The expert advises parents to initiate open conversations about beauty standards and self-image early on, framing makeup as a form of creative expression rather than a necessity for appearance.

For younger children, she suggests alternatives like clear lip balm or face-safe glitter for dress-up play. The core recommendation is for parents to establish their own family guidelines regarding appropriate age and context for makeup use, such as limiting it to home play or special occasions. Ultimately, fostering a child's self-esteem that is separate from their appearance is paramount. By focusing on communication and intentionality, parents can help their children navigate the complex messages they receive about beauty and makeup in a healthy, age-appropriate way.